To put it frankly, the world revolves around Google. If you don’t have your site optimized for Google (or Yahoo! This will help to maximize the potential for your site. Use this information to start your website’s search optimization campaign, and watch while the users roll in.
A few short articles is better than one long one. Long pages are weighed less and short ones weigh more. Visitors are also not likely to read an article in its entirety if it is overly long.
When developing an optimized page, do not be fooled into purchasing unnecessary ads to get a higher rank. Advertising may increase traffic; however, it does not affect your search engine ranking.
Never utilize Flash on a site that you wish to be optimized. Flash has long load times, and isn’t currently able to be seen by the spiders search engines use – meaning any text that is in the Flash animation is not going to be indexed. To optimize a website, your content needs to be visible and crawlable by search engines.
You may also wish to include the keywords within the title of the page. Your title should be relevant, but choose carefully, so that it makes a solid first impression when people see it in search engine results. By having a more generic word in the title, searchers who aren’t aware of your company’s name will still visit your website to find what they are looking for.
The best way to increase traffic is to place new relevant content on your website. Unless the content is good, no one will stick around on your site; so, create great content!
Descriptive introductions help search engine spiders better catalog your site. Search engines usually will not show content past 60 characters. They also tend to give less weight to terms after that point.
Each page should only focus on one topic or product. Avoid the mistake of using one article to promote multiple products. This just confuses customers and prevents return visits. Dedicating a page to specific products and information is the best way to go.
In order to boost search engine results for your website, learn the basics of social marketing and take advantage of all the free social networking websites that are available. There are more than just the well-known sites, such as Twitter, Yelp, and Facebook. Some social networking websites are only for certain groups. Join ones that you find relevant and use them to promote your site.
Blogging on your own website will increase traffic because it will be more visible to search engines. Of course this leads to increased visitor numbers viewing your website.
Include your keywords in the site map that you build. The purpose of the site map is to index the pages on your site, making it easier for search engine spiders, and viewers alike, to find important information. A site with a good site map will be given a higher ranking by the search engines to reflect the importance of easy accessibility.
Want to use SEO to help make your site visible? If so, videos, along with a nice video sitemap, can be used. You can use videos to familiarize your visitors with your staff and with your product. Post them to your site with keyword-rich labels. After building your video sitemap, use Google Webmaster Tools to submit the URL through your Google Webmaster Central account. Then, post the videos on Metacafe, YouTube, Yahoo and various other video websites. This will help increase traffic to your website.
You rarely get image links with sites that are optimized for various search engines. Only the URL is offered for the search engine index when there is an image link.
If you put keywords in your HTML tag it will help your SEO efforts. Of all the words on your page, the words that appear in your title tag are generally given the most weight by search engines. Focus on the most relevant keywords.
Generate more hits on search engines by using plural forms or longer versions of keywords. Keyword stemming is used by some of the search engines. If you use “accountant” as your keyword, some search engines will be smart enough to include similar terms like “accounting” or “accountants,” but others may not. The longer the form of keyword you use, the more likely that it will be returned in search results for similar words. For example, using “accounting” as a keyword will mean that keyword stemming will add your site to the search results shown for the keyword “accountant”.
Keep up to date by applying these search engine optimization tips yourself. When a search engine finds your website relevant, it will be ranked high in search results. Get ahead of others by using the suggestions today. Your competitors will use these strategies even if you don’t.