When Does A Perceived Marketing Benefit, Become A Marketing Lie?

As we mentioned before, we are constantly on the lookout for new and exciting business opportunities.  And one that caught our eye recently was one that was offered by David Anderson.  UK Internet marketers may well be familiar with this name.  David Anderson has promoted a number of so-called business opportunities.

A few weeks ago we received this attention grabbing A4 sales letter with a screaming headline — At Last….  A Product With An Estimated 100,000,000 — (I had to make sure that I got the right number of noughts there) — Customers Desperate To Buy!

This sounds like something that you just have to get involved in.  Yes once again, he claimed that this is a brand-new product — never before released — that has a captive waiting customer base estimated at over 100 million people absolutely desperate to buy this product!  (By now I’m sure, your hearts must be thumping in anticipation).  Also to whet your appetite even further, how would you feel if every single sale you made was 100% total profit???

But wait there’s more!  What if only 97 licences were released worldwide and all this for just under £100

But wait!  There’s even more!  They claim that this is tipped to be the best-selling product this year! ( Compared against what exactly?)

I am sure that by now you must be in a state of frenzy, literally falling over yourself to get your computer to examine the web page which is recommended for you to read by David Anderson.

Well a few weeks ago, our curiosity got the better of us and we bought into this opportunity.  We were remarkably unimpressed.  Not only is the customer service very substandard, the actual e-book itself and the so-called sales letter — apparently valued at £2997 — had several typos in them!  Yes, I kid you not.  Both items actually have typos in them and I am not talking about one or two. 

When we tried to complain about this, our complaints were brushed off and dismissed.  In fact, one of the support staff even had the audacity to point out that I had made a typo in my e-mail, which I sent to complain to them about this.  Shocking!

But wait there’s more!  If you remember, we told you that we bought into this opportunity several weeks ago.  Now at the time, we were told that only 97 licences were available worldwide.  Now this particular sales letter (that we responded to) was sent out to several thousand people and it is probably safe to say that at least one other person apart from ourselves bought into this opportunity at the time.  So that would leave 95 licences left for sale worldwide.

Now imagine our surprise when four or five weeks later, we receive not one but two copies of David Anderson’s letter trying to sell us this allegedly amazing product, which over 100 million customers are desperate to buy - how they know this, who knows?

So correct me if I’m wrong, but 97 minus two equals 95.  So how come 97 licences are still available?  Now of course, we are not naive and we realise that far more than two licences were sold as a result of their last mailing. 

My serious question is, why is it that 97 licences are still available through this mailing?  This is just another alleged marketing lie.  The sales letter itself promises and commits that only 97 licences are to be released worldwide and all this for just under £100.  What a load of BS! 

It’s this type of thing that makes us mad.  We bought the opportunity, because we actually believed in the alleged integrity and honesty of David Anderson.  We actually believed that only 97 licences would be sold, which we felt would give us a good opportunity to make back our money and more. 

It now appears that this commitment is nothing more than marketing BS and an alleged marketing lie.  It’s clear that they have no intention to sell only 97 licences.  The fact that we have one of these ourselves, which we bought several weeks ago is proof of this.

So the message on all of this is do not believe a word that you read, when it comes to Internet marketing sales letters and hype, or limited quantities. 

Quite frankly, I am amazed that such promises are allowed to be written into sales letters, when clearly they are not going to be carried out.  Making these kind of commitments and failing to honour them is blatantly dishonest in our view.

Buyers beware!